At one time, if you wore trainers bought from Lidl , your mates would probably have a good laugh. However, now, it looks like it could be pretty cool to wear a fresh pair of supermarket sneakers – as these custom designed pairs are being bought for £450.
Selling for just £14 in store, the sneakers have been spotted fetching as much as £450 online.
The in-demand budget shoes have been launched in overseas branches of the discount supermarket.
The clamour for the trainers even saw one person list a pair on Finnish auction site Tori for £5,400.
Retailing for under £15, the blue and white treads come in a the store’s traditional blue, red and yellow, and carry the world-famous Lidl logo on the tongue.
The popularity of the colourful shoes was evident from the moment they went on sale, with shoppers queueing for hours to get hold of a pair in Finland.
One customer said: “Everyone lined up normally. At exactly 8 am they run or quickly walked to the shop and the sneakers’ shelf emptied in less than 10 seconds.”
Unfortunately, Brits looking to make money from the deal might struggle, after the supermarket said the shoes won’t be sold in the UK any time soon.
With news of the Lidl shoes spreading to the UK, people are coming up with cunning plans to get in on the action.
One designer took this to a whole new level and recreated the Lidl shoe for a whole host of supermarkets around the UK.
Fans took to Twitter to share their love of the supermarket sneaks, with Asda and Sainsburys proving to be firm favourites.
One user also shared a custom pair of Google trainers they had designed for a whopping £500.
Which ones would you wear? We’re voting for Poundland…