Oreo have gone to greater lengths than most to ensure that they’ll survive an apocalypse, by placing the recipe, some powdered milk and packs of everyone’s favourite sandwich cookie in a vault that can withstand an asteroid blast.
Having been around since 1912, the team at Oreo are evidently to keep their cookies going for a whole lot longer and have taken the bold step of putting the instructions to make it in a vault within the Arctic circle alongside some of the treats themselves, located in Norway.
Just as importantly, Oreo have also opted to set up their apocalypse-beating bunker to ensure that we can ensure that there will be Ores for years to come no matter what happens.
“It is away from the places on earth where you have war and terror, everything maybe you are afraid of in other places. It is situated in a safe place,” property manager Bente Naeverdal told Time of Svalbard’s admittedly high suitability for such a project.
The Global Oreo Vault project was spurred into life when cookie fan Olivia Gordon asked Oreo on twitter what they would do if Asteroid 2018 VPI – which had a 0.41% of hitting the earth on Election Day – collided with the planet. Turns out they had a pretty emphatic answer.
As if the Doomsday vault wasn’t enough, Oreo had gone to even further lengths to protect its contents: “As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come” they said in a statement.
Last Monday planetary astronomer Michael Busch posted and update on Twitter to confirm that: “There was apparently nothing on the infrasound and atmospheric flash monitors today.
“2018 VP1 has, as expected, flown past Earth.”
Disappointing news for Oreo, we suppose, although it does mean they have a readymade Doomsday vault should anything else pressing arrive to threaten the very existence of their cookies – and to less importance, humankind.