This week, hip-hop goddess, Jennifer Lopez, announced that she was launching her own beauty line.
Amongst a long list, Lopez is the latest celeb to launch into the beauty industry and we cannot wait to see what she brings to the table. We thought Rihanna’s Fenty Beauty was exciting – but this is a whole new level.
Let’s remember J-Lo is fifty-one and she looks better than she did at thirty. So, whatever she’s using – we want to get our hands on it!
J-Lo announced the news on Instagram with a few selfies and captioned the pic: “Sunset glow, #JLoBeauty coming soon…” leaving all of us beauty fans around the world on the edge of our seats!
This isn’t the first we’ve heard of J-Lo’s new project, she has been teasing it for a while.
Earlier this month she posted a selfie teasing her new project: “Woke up this morning feeling extra grateful and excited. Want to know why? Comment below if you wanna know what I’m working on!”
Jennifer isn’t that new to the beauty industry either; she has multiple fragrances and her perfume franchise is said to be worth around two billion dollars. You’ve got to remember J-Lo Glow, right?
Her post received over 26,000 comments with fans desperate to find out more.

We don’t know concrete dates yet as to when the line will be dropping, but her IG caption said “soon”… so let’s just say that it’ll be “soon.”